About Us

We’re two badass women living our dreams!  Betsie Richardson is our creative genius – both oil painter, silly caption creator plus big heart and soul for days. Diana Parker is a good friend turned business partner with a passion for elevating life by promoting Betsie’s unique brand of quirky good fun. And we both want to put responsibly made products into the world that embrace slow living, authentic communication and heart. So. Much. Heart.

Betsie began a serious practice of oil painting in 2013, and her greeting card line launched within a year after she took her first batch of cards to the public market in Boise, and they sold out. With Diana's help, the greeting card line has expanded to retail shops across the United States and into Canada.

Betsie's paintings pay homage to life in the West from land to table. She paints real subjects that delight her spirit, whether that’s a scratch-made donut, freshly picked eggplant, her then six-year-old's cardboard box fort, or a baby Highland cow leaning into its big-horned mama. Betsie wants viewers to feel like they could reach into the canvas and squeeze a lemon or feel the texture of a bison and believe this beauty exists in the world--because it does.